in great shape
University Project
Concept
‘in great shape’ is a campaign that has the goal of raising awareness of body dysmorphia as a medical condition, normalising it in conversation among peers and general gym goers, with the potential to lead those in need to official organisations to get help. Body Dysmorphic Disorder (BDD/Body dysmorphia) is a condition that affects around 1 in 10 UK residents and almost half of UK gym-goers. Those with the condition tend to experience a disabling preoccupation with perceived defects or flaws in their physical appearance, making them extremely self-conscious, in turn, reducing their confidence and overall quality of life.
Proposal
This campaign would be seen in a range of places, both online and in person, with the initial touchpoint being in commercial gyms such as Puregym and The Gym Group. Ideally, these spaces would be overhauled with the assets necessary to promote this campaign during mental health week (May 13-19th) when the community are more aware and receptive of mental health conditions.
Deliverables
• Posters
• Postcards
• Stickers
• Packaging
• Leaflet
• Animation
• Website Design
• Social Media Posts
Postcard Spread
Stacked Postcards
Back of Postcard
Campaign Stickers
Postcard Packaging
Poster Tubing
The Process:
Testing out 3D glasses with a design
Finding my style & creating a visual language
Early design prototypes
Packaging planning
