Floret by Dotplot
Design Competition
Brief
As part of the Dots challenge set by Dyson, me and a team of two others had to come up with a brand identity for 'the world's first breast health monitoring device'. We ended up winning the competition for the University of Portsmouth, but honestly, the experience gained from working on this project was way more valuable than any other reward I could've received.
About the Product
'It’s a handheld device paired with a mobile app that addresses the confusion surrounding self-checks. The app provides timely notifications on when to scan, with real-time guidance on how to do it and accurate readings compiled into a report that can be shared with healthcare professionals.' - Dotplot
The take that we had on the brief and the product is to base it around nature, more specifically, sunflowers. This is because they are considered a gender neutral flower with flowers and seeds which loosely resemble the shape of the product. This led to the decision to call the product 'Floret', meaning 'a small flower'.
Outdoors Advertisement
Changing Room Mirror Advertisement
Underground Advertisement
Gym Mirror Advertisement
Digital Product Launch Poster
Train Station Advertisement
Product Display Shelf
As any brand identity should have, I created brand guidelines which were used throughout the entire design process. Those guidelines were included in the final project presentation (displayed below).
