Floret by Dotplot
Design Competition
Brief
As part of the Dots challenge set by Dyson, me and a team of two others had to come up with a brand identity for 'the world's first breast health monitoring device'. We were given complete creative liberty to design an identity that we thought was fitting for the product and would assist its launch.
About the Product
It’s a handheld device paired with a mobile app that addresses the confusion surrounding self-checks. The app provides timely notifications on when to scan, with real-time guidance on how to do it and accurate readings compiled into a report that can be shared with healthcare professionals.
Response
We named the product the 'Dotplot Floret' which was inspired by nature and flowers to give off a feeling of health, safety and positivity, all while staying a gender neutral brand as breast health is important for both men and women. The logomark draws inspiration from sunflower petals and seeds as well as the shape of breast ducts which are all a similar shape to the product itself. We created a range of advertisements for the product as well as extra media to raise awareness on the importance of regular breast checks supported by encouraging captions so that the viewer is not left feeling uncomfortable about the topic.
Team members:
Outdoors Advertisement
Changing Room Mirror Advertisement
Gym Mirror Advertisement
Underground Advertisement
Train Station Advertisement
Digital Product Launch Poster
Product Display Shelf
As any brand identity should have, I created brand guidelines which were used throughout the entire design process. Those guidelines were included in the final project presentation (displayed below).
